Monthly Archives: April 2016

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Preparing For Your Twitter Audit

Twitter audit is one of the best ways to see how your marketing strategy succeeds. You must know what type of content would be useful in making your twitter more successful. There are ways that can help to perform your twitter audit. The importance of twitter audit is to know the data you have been using and what type of posting can improve your business strategies. Here are few points that can help while performing the twitter audit

1. Preparing twitter data- It is important to collect the data that is unique for updating in twitter and the data can be prepared by yourself can be the perfect choice. Most of the people in the present market like to see new data and it has become very much popular. The first thing that must be done in a twitter audit is collecting your data to prepare for the audit process. To do this, first log in to your twitter account, then select “Tweets” tab and choose date range before exporting the data in CSV format.

2. Select key performance statistics- Before starting the analyzing process of your data, you must know what is best for your brand. Go through your tweets, favorites, replies, engagement, click and even reach to know your major performance statistics.

3. Go through your exported data- Try to look into the data step by step to visualize the best data. You can create pivot tables with the help of Google Sheets and even using Microsoft Excel whichever is better for you. First access the Google Sheets and open the data that is in CSV format and highlight the column to prepare the pivot table. Do the same with the Microsoft Excel and select the right brand from the table.

4. Important questions- After preparing the pivotal tables go through the questions that come on your mind like which one has performed good so the information can be sued again on your tweets. Decide about what kind of posts must be used in future tweets and sort the table where the main posts are left on top. Also make sure what type of tweets can attract most number of audiences. Look for the present trends by using your major tweets that performed well among the audience. You will also be able to know the days where the tweets are effectively noticed by the people.

5. Using Sprout Social effectively- Those who have the Sprout Social account will be able to see social media reports and learn more about Twitter performance. You can also look into reports such as demographic reports, engagement reports, hashtag reports during the Twitter audit process.

One of the most important things in conducting a perfect Twitter audit is by going through your competition page. This will help in knowing your competitors thoughts in using the twitter for better business. Continue to go through your data on regular basis as it can help in knowing more about improving your skills in using the twitter in the right way.