Tag Archives: Business

Promoting Business With Various Twitter Cards

Twitter cards are most interesting thing available on this social media channel which is capable to get more attention and better results with the ads. These cards can also be used to promote your business on the next in Twitter. But you must the ways to use the Twitter cards more efficiently to make it more successful in reaching to the people on the social media platform.

1. Twitter cards in ads- The Twitter cards also help to include other features in the promoted tweets and reach a particular audience with call-to-action. You can simply promote your business using Twitter ads which is completely different from the normal tweets. If you use twitter cards in the ads, it will become easy for the people to follow your activities. There are different ways you can use the Twitter cards in the ads which includes,

a. Website card- It is a specially designed card that can make the viewer to click and enter into your website. In this you can also include call-to-action button and edit features such as title, description, image and more. The website card can be created along with ad campaign in Twitter and there will be about 70 characters left to add a headline.

b. Lead generation card- This card also makes the viewer to see your website and get direct leads via Twitter. Once the Twitter user’s clicks the button ‘Sign Up’ all the information related to their account will be available while creating the ad campaign in Twitter for leads, you can also create lead generation card.

c. App card- You can use this card to publish an app using Twitter ads and it is available in three different options such as basic app card, video app card and image app card. You can use basic app card to get the details about other app that you want to promote it on the social media platform. Try to use video app card to share a custom video than using an image. With image app cards you can include a custom image in the card and share the details.

2. Twitter cards in website- By including the Twitter cards in your website you can make your tweets in the website to highlight in news feed and get a complete detail about the engagement received from tweets using the Twitter cards in your website. Just like Twitter cards for ads, there are also different types available for websites such as,

a. Summary card- This card will feature large image that can easily get more attention from the people and it is complete different from the normal text or link tweet.

b. Player card- It allows the users to play a video directly from the website in Twitter, but the major drawback for this card is you must get approval for using it in the website from Twitter. There are number of rules specified by Twitter for using this card in your website.

Using Tailored Audiences In Twitter For Business

Tailored audiences in Twitter are the best way to target people who have been part of previous engagement along with a website. By doing this you will be able to make the marketing process simple by reaching a particular Twitter users using the ads in Twitter. The tailored audiences will help to make the Twitter ads to get noticed by the people very easily who are interested in your product. To make use of the tailored audiences in full swing you must have Twitter Ads account and Ad Partner account. Ad partners will help to collect data of the audience related to your product and it can be used to promote to the customers. After selecting the ad partner you must create Twitter Ads account which is very simple to do.

In the first option, you will see promoted accounts which can be used to achieve lot of Twitter followers and it is also a part of who to follow widget in Twitter that can increase the number of followers through suggestions that are made to target particular audience. To create tailored audiences ad, first you must select the option Create New Campaign, then select New Promoted Account Campaign option and type campaign name as well as campaign timeframe. Now you can select tailored audiences to be your main part of targeting. Next you must select geographic location and create content in your tweet in such a way that it must make your audience to follow you. Finally save your campaign after mentioning the campaign budget.

In the second option, you can use the promoted tweets for reaching relevant tweets related to your targeted audience. The promoted tweets will be displayed on many places such as top of your search result pages, Twitter desktop, search results of the promoted trends and Twitter feed of the users and more. To set up promoted tweets for tailored audiences ad, first go to Twitter Ads account and then select Create New Campaign. Next select New Promoted Tweets Campaign option and enter campaign name, timeframe and tailored audiences. You must also select the targeted audience list from Twitter ad partner. Now select the location and option to add tweets for promotion which is manual or automatic.

There are three options to use the Promoted Account such as change the current customers as Twitter followers, connect with your dedicated brand supporters and target only a particular part of customers. To use the promoted tweet, there are three options to be followed such as follow up with your customer interests, targeting the customers who have not been regular to your website and get connected with the potential customers. Tailored audiences in Twitter can be mainly used to look for the customers at individual level that can help in developing your business. The marketers will be able to focus the marketing campaigns with the help of data that is normally received in your website and Twitter Ad Partner account.