Tag Archives: Leads

Best Ways To Attract Leads On Social Media

Generating leads through the social media can be the best option for most of the brands in the present day. There are many brands that are still not aware a proper method to increase their leads on the social media network. Here are few special ways to generate more leads in the right way and also track them effectively. But make sure you have good ROI from the social media channel before assessing the lead generation. Try to concentrate on the social metrics to support your revenue. Social media can be used in a different way to attract leads and not just keeping it for improving your brand awareness.

1. Using filled-out form- Start a social lead generation plan which must feature all the ways to promote your content on the social media channel. One way to do this is creating a tweet that looks really attractive for the audience and it must be able to reach most of the people on the social media. Don’t just create the tweet, but you must also make sure that the users are able to fill the form which can offer direct lead generation. Once the leads are clicked, a short form will pop out.

2. Social ads to reach audience- Use a smart strategy such as using social ads to meet your lead generation target. There are special social media advertising options that can reach beyond your basic engagement which includes lead generation cards from Twitter that has been successful in reaching the specified audience. The lead generation cards are usually seen as the promoted tweets and when someone clicks, they can see the special offer or the sign-up form. It is easy to track the leads and even download them in a spreadsheet from the Twitter ads. Twitter is able to provide a solution for the conversion tracking with few limitations such as lead generation cards will automatically select the user name and email, but the brands will be looking to get more specified leads. Twitter also offers conversion tracking that is expected to support the advertisers to know how the impressions as well as engagements of your promoted tweets work.

3. Using Google analytics- This is one of the best options to optimize your social ads. To do this create lead conversion target in Google Analytics and use the Campaigns URL Builder from Google Analytics to select the promoted links. Make sure to fill the required fields such as campaign name, campaign source and campaign medium. You can also fill out another optional field which will be campaign content that is helpful in optimizing your lead tracking. You will get the tagged URL that will be used in the ad creation to support Google Analytics in tracking the conversions. To assess your content data, select the options Ad Content in Secondary Dimension menu. This will show the ad content that directed more leads and you can also asses cost-per lead with this.

Start Your Quiz To Attract More Leads

Quizzes on the social media can help to get leads for your brand and it can also help to link up with your view. You can also use quiz to reach your audience and create email list to get the feedback. You must also select a perfect topic for your quiz and to attract a particular group of people on the social channels. While starting your quiz never select the topic that is complicated as it will keep the viewers away from it. To start quiz on the social media platform to increase your leads, try to follow these simple methods. Quizzes have been one of the most popular way of attracting more leads on the social media.

1. Set up your objective- Make sure to decide about your goal before starting the quiz on social media. Try to decide about things you want to achieve after starting the quiz and what the participants must do. You must first create an email list and launch your brand to increase the traffic for your profile. Never have more than two objectives while starting the social media quiz as it will not be as successful as your main target.

2. Target the audience requirements- Make a note of all the important needs of your audience before targeting them. Now decide how you brand will be able to support your audience needs. So try to begin a quiz with questions that can easily attract the social media audience and make them share their preferences. You will be able to create an expectation among your audience by doing this and get engaged with them in a clear mind.

3. Begin your quiz- There are lot of options available to begin the quiz for your audience which includes ShortStack and more. These tools will help you to link up to your service provider and collect new email to increase your audience. Try to create the most active and entertaining quiz that must be related your brand. If you are able to attract the audience through your quiz, they will easily reach your profile on the social media. Try to maintain the question and answers in your quiz as short as possible that will make it more fun as well as engaging for your audience.

4. Publish your quiz- Once you have started the quiz, it is important to make it spread all over the social media networks. Try to publish the quiz on all the social media platforms like Twitter, Facebook and even other sources like websites, blogs.

5. Assess your quiz results- This is a very important process which involves the assessment of your social media quiz. Try to assess the lead conversion percentage and completion rate to know more about the success about your quiz. The quiz results will tell the insights related to your brand on the social media platform. Never publish the quiz results immediately, instead make them sign up to email list.